Natasha Siplin at Rochester VegFest 2025

Founder of Soulistic Sweets

Natasha Siplin is the founder of Soulistic Sweets, a vegan bakery rooted in love, community, and a deep commitment to plant-based living. Her journey began over eight years ago alongside her family, and during the pandemic, she turned her growing passion for vegan baking into a full-time business.

Now celebrating five years in business, Soulistic Sweets offers delicious, nourishing, and cruelty-free desserts that prove indulgence can be kind. Every treat is crafted with love from the soul.

Catch Natasha Siplin at Rochester VegFest 2025

🎤 3:30–4:30 PM – Rochester Vegan Entrepreneurs Panel
📍 Speaker Tent, Parcel 5 – Downtown Rochester

For more information and to view her latest creations, visit soulisticsweets.com or follow @soulisticsweets on Instagram.

Chef Anthony Miller at Rochester VegFest 2025

Founder of The Veg-E-Table

We’re excited to welcome Chef Anthony Miller of The Veg-E-Table to this year’s Rochester VegFest!

Chef Anthony is known for serving up bold, flavorful, plant-based comfort food through his local business, The Veg-E-Table. With a rotating menu that keeps fans coming back for more, he specializes in dishes like Vegan Oxtail, Stuffed Bell Peppers, Rasta Pasta, Vegan Garlic Butter Steak Bites, and other creative takes on soulful classics. He also offers fresh-pressed juices and delivery or pickup options through social media.

Chef Anthony’s passion for vegan food is rooted in flavor, community, and the power of plants to bring people together.

Catch Chef Anthony Miller at Rochester VegFest 2025

🍽️ 2:40–3:25 PMLive Culinary Demo at the Food Demo Tent
Watch Chef Anthony share his signature style and skills live, and take home some inspiration for your next plant-based meal!

Follow The Veg-E-Table on Facebook and Instagram to check out his latest offerings and place your next order.

2025 Guest Speaker: Adam Durand

Adam Durand is a filmmaker, web developer, and graphic designer who has spent the past two decades channeling his creativity into animal rights advocacy. He first gained national attention through his work with Compassionate Consumers, a grassroots group he helped found to expose cruelty in animal agriculture. Their 2004 investigation of a Wegmans egg farm sparked national controversy and was covered by The New York Times, ABC News, and City Magazine (formerly City Newspaper), bringing mainstream visibility to the realities of factory farming and the fight for transparency.

Since then, Adam has remained a steadfast presence in the movement, taking part in open rescues, organizing strategic campaigns, and challenging laws that punish people for acting with compassion. His efforts have been highlighted in National Geographic, Vox, and cited in legal scholarship such as Cornell Law Review.

Passionate and principled, Adam invites audiences to rethink what’s possible when we act with courage, strategy, and heart.

Catch Adam Durand at Rochester VegFest 2025

🕛 10:30–11:15 AM, August 24th
📍 Speaker Tent, Parcel 5 – Downtown Rochester

2025 Guest Speaker: Thomas M. Campbell II, MD

Dr. Thomas M. Campbell II is a board-certified family physician and a certified diplomate of the American Board of Obesity Medicine. He serves as the founder and co-director of the UR Medicine/Highland Hospital Nutrition in Medicine Research Center, where he leads clinical trials examining the effects of comprehensive dietary changes, with a focus on plant-based nutrition, on various diseases.

Dr. Campbell is the co-author of the bestselling book The China Study, written with his father, T. Colin Campbell, PhD. He also authored The China Study Solution, a practical guide to implementing the findings from The China Study. He is a graduate of Cornell University and earned his medical degree from the University at Buffalo School of Medicine and Biomedical Sciences. He completed his residency in Family Medicine at the University of Rochester, Highland Hospital.

In addition to his clinical and research work, Dr. Campbell is the Medical Director of the T. Colin Campbell Center for Nutrition Studies, a nonprofit organization that promotes optimal nutrition through science-based education, advocacy, and research in partnership with eCornell, Cornell University’s online course provider.

Dr. Campbell regularly presents on topics of nutrition and health for both professional audiences and the public. He has published in various medical journals and CME publications. He is also an avid runner, having completed seven marathons.

Catch Dr. Campbell at Rochester VegFest 2025

Join Dr. Campbell for an in-depth talk on the connection between diet and chronic disease, and learn how plant-based nutrition can play a central role in transforming long-term health outcomes.

🕛 12:10–12:55 PM, August 24th
📍 Speaker Tent, Parcel 5 – Downtown Rochester

The Doc & Chef at Rochester VegFest 2025

Dr. Jim Loomis & Chef Caryn Dugan
Where Science Meets the Skillet: Your Prescription for Plant-Based Health

The Doc & Chef is a dynamic wellness duo featuring Dr. Jim Loomis, a board-certified physician specializing in internal medicine, and Chef Caryn Dugan, a nationally recognized plant-based culinary educator. Together, they are transforming how people think about food and health through their engaging video series, live events, and educational outreach.

Meet Dr. Jim Loomis

Dr. Jim Loomis

Dr. Jim Loomis is the Medical Director of the Barnard Medical Center in Washington, D.C., and has served as team physician for the St. Louis Rams and St. Louis Cardinals. He is featured in the documentaries Forks Over Knives and The Game Changers and is an expert in lifestyle medicine, using evidence-based nutrition to prevent and reverse chronic disease.

At Rochester VegFest 2025, Dr. Loomis will speak about the power of plant-based nutrition to transform personal and public health—sharing clinical insights, practical guidance, and stories of healing through food.

🕛 1:50–2:35 PM, August 24th
📍 Speaker Tent, Parcel 5 – Downtown Rochester

Meet Chef Caryn Dugan

Chef Caryn Dugan

Chef Caryn Dugan, also known as “STL Veg Girl,” is the founder of the Center for Plant-Based Living in St. Louis—the first plant-based culinary and nutrition education center in the U.S. After losing her father to cancer and battling her own health crisis, Caryn dedicated her life to teaching others how to thrive through plant-based food.

Join Chef Caryn for a live cooking demo at RVF 2025, where she’ll share a flavorful, approachable plant-based recipe that’s perfect for both seasoned vegans and newcomers alike—proving that eating for health can be delicious and doable.

🕛 11:20 AM–12:05 PM, August 24th
📍 Food Demo Tent, Parcel 5 – Downtown Rochester


Together, The Doc & Chef blend cutting-edge medical research with approachable, delicious recipes to help people take control of their health—one meal at a time. Their mission is simple: to make healthy living practical, evidence-based, and irresistibly tasty.

For more information and to explore their offerings, visit The Doc & Chef YouTube Channel or follow them on Instagram at @thedocandchef.

2025 Vendor & Sponsorship Opportunities

Be a part of Rochester’s most vibrant celebration of plant-based living! The 2025 Rochester VegFest invites local businesses, organizations, and advocates to showcase their support for personal health, environmental sustainability, and animal welfare.

About the Event

Date: Sunday, August 24, 2025
Time: 10am – 4pm
Location: Parcel 5, Rochester, NY

This year’s theme, Compassion in Action: Eat Plants! Save the Planet!, celebrates plant-based living as a fun and powerful way to align our choices with our values. It’s about showing up for ourselves, our planet, and our fellow earthlings — and exploring how everyday actions can help build a more just and sustainable world.

VegFest 2025 will feature:

  • Inspiring speakers and panel discussions
  • Interactive food demonstrations
  • Delicious vegan food vendors
  • Live music, yoga, and engaging children’s activities

Become a Vendor

Showcase your products and services to a diverse and passionate audience! Whether you’re a food vendor, business, or nonprofit, we welcome your participation.

Vendor Deadlines:

  • Early Bird Pricing Discount ends May 9, 2025.
  • Last Day to receive full refund: May 30, 2025.
  • Late Fee applied after May 30, 2025.

ROC VegFest 2025 Sponsorship Opportunities

Support Rochester VegFest and enhance your visibility within our community. Our sponsorship packages offer excellent promotional opportunities tailored to various levels of engagement:

TierPriceVendor BoothRecognition
Headline Sponsor$500010′ x 20′ Space,
Prime Loation
✔️Top logo on T-shirt
✔️ Website, newsletter, & social media announcements
✔️ Digital ad feature (x2)
✔️ Full page ad in event program
Gold Sponsor$250010′ x 10′ Space,
Prime Location
✔️Mid-size logo on T-shirt
✔️ Website, newsletter & social media announcements
✔️ Digital ad feature
✔️ Full page ad in event program
Silver Sponsor$100010′ x 10′ Space,
Prominent Location
✔️ Small logo on T-shirt
✔️ Website, newsletter & social media announcements
✔️ Digital ad feature
✔️ Half page ad in event program
Bronze Sponsor$50010′ x 10′ Space,
Prominent Location
✔️ Name on T-shirt
✔️ Website, newsletter & social media announcements
✔️ Quarter page ad in event program
Advocate$250
No booth
✔️ Name on T-shirt
✔️ Website, newsletter & social media announcements
✔️ Logo in event program
Friend$100No booth✔️ Website, newsletter & social media announcements
✔️ Logo in event program

In-Kind Donations Welcome!

We also welcome in-kind contributions such as goods, services, or raffle prizes. These donations receive the same recognition as monetary sponsorships of equivalent value.

👉 Contact us here if you’re interested in contributing to our raffle, offering a service, or donating something to enhance the event experience!


We appreciate your support in making Rochester VegFest 2025 an impactful, educational, and joyful experience for our entire community. Together, we can promote compassionate choices for a better future!

Save the Date: Rochester VegFest 2025

The Rochester VegFest is coming back for 2025! While details are still being finalized and vendors are signing up, you can expect incredible vegan food, merch, and more from local vendors, plus cooking demos from plant-based food and health experts as well as guest speakers.

  • Date: Sunday, August 24th
  • Time: 10am-4pm
  • Location: Parcel 5, Downtown Rochester

Stay tuned for more! Interested in helping to coordinate or volunteer at the event? Reach out.

Take A Look…

Roc VegFest 2024 was a huge success! We are excited to build on that momentum and bring you another amazing event this summer.

Thank you to Chandler Grace Photography, Isaiah Thomas, and MetroPops for donating photos taken at last year’s event!

For more information about vegan events in and around the Rochester area, check out metropops.com/explore-events/.

2024 VegFest T-shirts!

Thank you to everyone who ordered our 2024 VegFest shirts! We had an overwhelming response and sold out early at the event. Our second order period has now closed as of September 10th. We are no longer accepting T-shirt orders at this time.

We appreciate your support and look forward to seeing everyone sporting their VegFest shirts soon!

Pickup Location: 

Sweet Pea Plant-Based Kitchen

777 Culver Rd, Rochester, NY 14609

Additional Pickup Information:

Sweet Pea Plant-Based Kitchen offers a gourmet, oil-free meal-prep service that is healthy, delicious, and completely vegan-friendly!

To give it a try, follow these simple steps:

  1. Choose your meals from the A La Carte Menu
  2. Place your order for pickup or delivery.
  3. Heat and enjoy!

Once the shirts are ready, we will send an email with detailed pickup instructions and a discount code for 10% off your next Sweet Pea order!

Unisex Fit
Unisex fit

Please make sure your email address in Paypal is accurate, as that is how we will contact you. If you have any questions or haven’t heard from us in a few weeks (perhaps we went to your spam), feel free to email us using the 2nd contact form.


Thank you to all of the talented artists who submitted designs, and to everyone who voted. Congratulations to Julia Jones, creator of the winning VegFest T-shirt design!

Check out more of Julia’s work:

www.julia-jones-design.com

Instagram: @design.slush

For graphic design inquiries, contact juliamjones777@gmail.com