A Conversation on Community, Creativity, and Plant-Based Business

As part of this year’s “Compassion in Action: Eat Plants! Save the Planet!” theme, we’re proud to feature the Rochester Vegan Entrepreneurs Panel—a conversation with local founders who are building businesses rooted in ethics, sustainability, and bold creativity.

These inspiring entrepreneurs are proof that plant-based innovation can drive not only delicious food but meaningful change. From reimagined comfort foods to guilt-free indulgences and small-batch vegan cheese and ferments, each panelist brings a unique voice to the growing movement for conscious business and compassionate living.

The panel will feature:

Natasha Siplin

Founder of Soulistic Sweets, a beloved vegan bakery offering cruelty-free desserts made with love from the soul.

Rob Nipe

Co-Founder & Vegan Butcher at Grass Fed, Rochester’s neighborhood vegan butcher shop and deli.

Kaptah Xi-Amaru

Owner of B+Healthy Fresh Food Market, a family-friendly spot for smoothies, juices, wraps, and salads, with vegan options.

Ali Lawrence

Founder of Spirit & Abundance, with over 15 years experience crafting plant based cheese and ferments in the city of Rochester.

Moderator, Dan Schrack

Morning anchor at 13WHAM News and committed vegan with a passion for storytelling and community engagement.

Panel Details

🕞 3:30–4:30 PM
📍 Speaker Tent at Parcel 5 – Downtown Rochester

Come hear what drives these entrepreneurs, what they’ve learned along the way, and how they’re using their platforms to make plant-based living more accessible, joyful, and impactful.

Owner of B+Healthy Fresh Food Market

Minister Kaptah Xi-Amaru is the visionary founder of B+Healthy Fresh Food Market, a thriving vegan juice bar and community health food store that has served the Rochester area for over 8 years. With three locations, his mission is to make plant-based nutrition and holistic wellness accessible to underserved communities. Minister Kaptah’s impactful work has earned numerous accolades and his leadership continues to inspire a movement toward healthier, more conscious living in Rochester and beyond.

For more information, visit Kaptah’s Facebook page.

Catch Kaptah Xi-Amaru at Rochester VegFest 2025

🎤 3:30–4:30 PM – Rochester Vegan Entrepreneurs Panel
📍 Speaker Tent, Parcel 5 – Downtown Rochester

Co-Founder & Vegan Butcher at Grass Fed

Rob Nipe is the co-founder and head vegan butcher at Grass Fed, a vegan butcher shop and deli located in Rochester, New York. Originally from New Jersey, Rob transitioned from his previous role as an analyst at the American Red Cross to pursue his passion for creating plant-based alternatives to traditional meats.

His culinary journey began with experimenting to replicate the flavors of his favorite comfort foods—like Philly cheesesteaks and breakfast sandwiches—which led to the development of a diverse range of vegan meats, including pastrami, bacon, and brisket.

Together with his wife, Nora Rubel—a Jewish studies professor at the University of Rochester—Rob established Grass Fed to offer delicious, cruelty-free versions of classic deli favorites. Their commitment to quality and authenticity has made Grass Fed a staple in Rochester’s culinary scene, appealing to both vegan and non-vegan customers alike.

Catch Rob Nipe at Rochester VegFest 2025

🎤 3:30–4:30 PM – Rochester Vegan Entrepreneurs Panel
📍 Speaker Tent, Parcel 5 – Downtown Rochester

For more information and to explore the menu, visit grassfedrochester.com, or follow @grass_fed_rochester on Instagram and Grass Fed on Facebook.

Founder of Soulistic Sweets

Natasha Siplin is the founder of Soulistic Sweets, a vegan bakery rooted in love, community, and a deep commitment to plant-based living. Her journey began over eight years ago alongside her family, and during the pandemic, she turned her growing passion for vegan baking into a full-time business.

Now celebrating five years in business, Soulistic Sweets offers delicious, nourishing, and cruelty-free desserts that prove indulgence can be kind. Every treat is crafted with love from the soul.

Catch Natasha Siplin at Rochester VegFest 2025

🎤 3:30–4:30 PM – Rochester Vegan Entrepreneurs Panel
📍 Speaker Tent, Parcel 5 – Downtown Rochester

For more information and to view her latest creations, visit soulisticsweets.com or follow @soulisticsweets on Instagram.