
We welcome B+ Healthy to the Roc Vegan Guide! All-vegan, they have a Fresh Food market and Cafe.
You may have seen their booth at Rochester VegFest 2025, and they are on our 2026 Roc Vegan Savings Card.

We welcome B+ Healthy to the Roc Vegan Guide! All-vegan, they have a Fresh Food market and Cafe.
You may have seen their booth at Rochester VegFest 2025, and they are on our 2026 Roc Vegan Savings Card.
What’s VegFest without amazing food and drink? This year’s festival will feature everything from refreshing beverages and frozen treats to hearty hot meals and artisanal packaged goods you can take home.



























From fresh fruits and cold drinks to soul-warming comfort food and one-of-a-kind vegan products, VegFest 2025 has something for every appetite. Come explore, sample, and support the incredible plant-based businesses that make our community thrive!
See the full vendor lineup for 2025: https://rocvegfestny.org/exhibitors/

Rissa the Righter is a multi-talented musician, songwriter, and performer dedicated to creating music with purpose. With a background in orchestra and experience playing multiple instruments, Rissa writes and performs all her own music—blending artistry with authenticity. She has shared the stage with artists such as LaRussell and AJ McQueen, captivating audiences with her powerful presence and meaningful lyrics.
A year and a half ago, Rissa chose to give up eating meat, aligning her lifestyle with her mission: The Righter Way—a movement centered on embracing our greatness, empowering righteousness, and living authentically without harming ourselves, others, or the world around us.
🕚 1:00 PM–1:45 PM
📍Speaker Tent, Parcel 5 – Downtown Rochester
Explore Rissa’s work:
Two of our highly-anticipated vendors — Grass Fed Vegan Butcher and The Veg-E-Table — recently sat down with Dan Schrack and Abby Fridmann of 13WHAM News to share their stories, and what they’ll be bringing to this year’s festival.
Rob owns Grass Fed Vegan Butcher, a brick-and-mortar spot on Monroe Ave serving up mouthwatering seitan sandwiches. On August 24th, you can find him at his booth — the perfect place to grab lunch while soaking in the festival fun.
Rob will also be joining our Rochester Vegan Entrepreneurs Panel moderated by 13WHAM’s Dan Schrack to close out the day. This inspiring conversation will explore how local business owners are putting their values into action to create change for people, animals, and the planet.
▶ Watch Rob on 13WHAM → VegFest Guest Talks Being a Vegan Butcher
Chef Anthony runs The Veg-E-Table, a local catering and meal delivery service offering bold, flavorful vegan dishes. Customers rave about his signature Rasta Pasta and other big hits, which can be ordered directly through Instagram or Facebook.
This year at VegFest, you’ll be able to enjoy some of those fan-favorite dishes right from his booth.
Want to learn how to recreate some of Chef Anthony’s magic at home? Don’t miss his food demo at 2:40 PM, where he’ll be making crispy black bean tacos.
▶ Watch Anthony on 13WHAM → The Veg-E-Table Heads to Rochester VegFest
Huge thanks to Anthony, Rob, Dan, and Abby for helping us spread the word about this year’s event. We can’t wait to see you Sunday, August 24th at Parcel 5!
We’re thrilled to share that, for the second year in a row, the City of Rochester—and now Monroe County—are officially proclaiming August 2025 as Plant-Forward for the Planet Month!

This proclamation, led by Black, Brown, and Diverse Plant-Based People for Equity Inc. (BBDPPE) in cooperation with Rochester VegFest, highlights the many ways plant-based living benefits both our health and our planet.
The proclamation sets the stage for Plant-Powered Weekend, August 23–24, featuring:
Tag us at @bbdppe_inc and @rocvegfest and show us how you’re celebrating Plant-Forward for the Planet Month—from trying local plant-based offerings to joining us at the events!
Follow along on Instagram and Facebook to see how we’ll be celebrating all month long, and spread the word about why plant-forward living is better for your health and the planet.
Stay tuned for updates: rocvegfestny.org | equalvalueforall.wordpress.com

We are looking to fill some short shifts on Sunday, August 24th. Please consider signing up! The festival relies on caring individuals who are willing to share part of their day with a wonderful community!
Sign up this week to guarantee your t-shirt size is reserved for you!
Sorry, pre-ordering is now closed.
Please swing by the VegFest tent on August 24th to buy from available stock there!
We’re thrilled to team up once again with local artist Julia Jones of Nearby Design for this year’s VegFest shirt. The adorable design features our pig mascot celebrating this year’s theme: “Compassion in Action”.
Volunteers receive one free! All shirts will be available for pickup at the VegFest booth on festival day. A limited number will also be available for purchase at the event — but pre-ordering is the only way to guarantee your size.



Dan Schrack is a morning anchor at 13WHAM News and a committed vegan with a passion for storytelling and community engagement. Since joining the 13WHAM team in 2019, Dan has been a familiar face to viewers across Western New York, bringing compassion and clarity to the morning news.
This year, he brings that same thoughtful presence to Rochester VegFest as the moderator of our Rochester Vegan Entrepreneurs Panel. With his professional experience and personal commitment to plant-based living, Dan is the perfect guide for this inspiring conversation.
🎤 3:30–4:30 PM – Rochester Vegan Entrepreneurs Panel
📍 Speaker Tent, Parcel 5 – Downtown Rochester
Follow Dan on social media for more on his work in journalism, behind-the-scenes moments, and insights from his plant-based life:

Ali is the founder of Spirit & Abundance, a small business crafting plant based cheese and ferments in the city of Rochester. A graduate from the Culinary Institute of America and Cornell University with over 15 years of experience in the kitchen, Ali is dedicated to sharing how to cook living, plant based food along with cultured and fermented creations.
For more information, visit Ali’s website.
🎤 3:30–4:30 PM – Rochester Vegan Entrepreneurs Panel
📍 Speaker Tent, Parcel 5 – Downtown Rochester

ROB.DOE is a Rochester-based musical artist known for blending raw lyricism with uplifting, affirmational themes. Describing himself as the “ULTIMATE LIFE FORM,” he uses his music to spread positivity, empowerment, and healing through high-vibration sound.
His discography includes tracks like “Life Cost,” “TRUE STORY” featuring Kito Dash, and “BETTER DAYS” featuring Kj Sausin. His song “Prevail Over Pain” exemplifies his commitment to affirmation music, aiming to inspire listeners to overcome challenges.
Active on all platforms, ROB.DOE engages with his audience through both music and social media. On TikTok, he shares content that resonates with his themes of positivity and resilience.
🕐 2:40–3:25 PM
📍 Main Stage at Parcel 5 – Downtown Rochester
Explore ROB.DOE’s music and content:
You must be logged in to post a comment.