
We welcome B+ Healthy to the Roc Vegan Guide! All-vegan, they have a Fresh Food market and Cafe.
You may have seen their booth at Rochester VegFest 2025, and they are on our 2026 Roc Vegan Savings Card.

We welcome B+ Healthy to the Roc Vegan Guide! All-vegan, they have a Fresh Food market and Cafe.
You may have seen their booth at Rochester VegFest 2025, and they are on our 2026 Roc Vegan Savings Card.
What’s VegFest without amazing food and drink? This year’s festival will feature everything from refreshing beverages and frozen treats to hearty hot meals and artisanal packaged goods you can take home.



























From fresh fruits and cold drinks to soul-warming comfort food and one-of-a-kind vegan products, VegFest 2025 has something for every appetite. Come explore, sample, and support the incredible plant-based businesses that make our community thrive!
See the full vendor lineup for 2025: https://rocvegfestny.org/exhibitors/

Rissa the Righter is a multi-talented musician, songwriter, and performer dedicated to creating music with purpose. With a background in orchestra and experience playing multiple instruments, Rissa writes and performs all her own music—blending artistry with authenticity. She has shared the stage with artists such as LaRussell and AJ McQueen, captivating audiences with her powerful presence and meaningful lyrics.
A year and a half ago, Rissa chose to give up eating meat, aligning her lifestyle with her mission: The Righter Way—a movement centered on embracing our greatness, empowering righteousness, and living authentically without harming ourselves, others, or the world around us.
🕚 1:00 PM–1:45 PM
📍Speaker Tent, Parcel 5 – Downtown Rochester
Explore Rissa’s work:

We are looking to fill some short shifts on Sunday, August 24th. Please consider signing up! The festival relies on caring individuals who are willing to share part of their day with a wonderful community!
Sign up this week to guarantee your t-shirt size is reserved for you!
Sorry, pre-ordering is now closed.
Please swing by the VegFest tent on August 24th to buy from available stock there!
We’re thrilled to team up once again with local artist Julia Jones of Nearby Design for this year’s VegFest shirt. The adorable design features our pig mascot celebrating this year’s theme: “Compassion in Action”.
Volunteers receive one free! All shirts will be available for pickup at the VegFest booth on festival day. A limited number will also be available for purchase at the event — but pre-ordering is the only way to guarantee your size.



Ali is the founder of Spirit & Abundance, a small business crafting plant based cheese and ferments in the city of Rochester. A graduate from the Culinary Institute of America and Cornell University with over 15 years of experience in the kitchen, Ali is dedicated to sharing how to cook living, plant based food along with cultured and fermented creations.
For more information, visit Ali’s website.
🎤 3:30–4:30 PM – Rochester Vegan Entrepreneurs Panel
📍 Speaker Tent, Parcel 5 – Downtown Rochester

ROB.DOE is a Rochester-based musical artist known for blending raw lyricism with uplifting, affirmational themes. Describing himself as the “ULTIMATE LIFE FORM,” he uses his music to spread positivity, empowerment, and healing through high-vibration sound.
His discography includes tracks like “Life Cost,” “TRUE STORY” featuring Kito Dash, and “BETTER DAYS” featuring Kj Sausin. His song “Prevail Over Pain” exemplifies his commitment to affirmation music, aiming to inspire listeners to overcome challenges.
Active on all platforms, ROB.DOE engages with his audience through both music and social media. On TikTok, he shares content that resonates with his themes of positivity and resilience.
🕐 2:40–3:25 PM
📍 Main Stage at Parcel 5 – Downtown Rochester
Explore ROB.DOE’s music and content:

Sage Bava is a genre-defying musician, writer, and activist whose work blends soulful jazz, R&B, and poetic storytelling with a deep commitment to animal rights and environmental justice. Raised on an animal rescue and nature preserve in upstate New York, she adopted the moniker BAVA—an acronym for “Bad Ass Vegan Advocate”—to honor her roots and amplify her mission to speak for the voiceless.
A multi-instrumentalist and composer, Sage’s debut album In Whose Eyes was co-produced with four-time Grammy winner Larry Klein and features acclaimed artists including Christian McBride and Braxton Cook. The album, which weaves together jazz, R&B, and singer-songwriter elements, explores the question: “In whose eyes do we uncover ourselves?” Both the opening and closing tracks serve as environmental anthems, reconnecting listeners with their primal bond to the natural world.
Sage’s journey has taken her across the globe—from acting in London to traveling solo through Europe with nothing but a backpack and guitar. She holds a master’s degree in production from Berklee and is currently studying the psychology of spirituality at Columbia University. Her writing has been featured in Forbes, The Times Center, and TEDx, and she co-hosts the iHeart podcast In Service Of.
🕚 11:20 AM–12:05 PM
📍Speaker Tent, Parcel 5 – Downtown Rochester
Experience a soulful set from one of today’s most thoughtful and justice-driven musical voices.
Explore Sage’s work:

We’re kicking off VegFest 2025 with a free, all-levels yoga session led by local instructor Niki Januzzi of Yoga Love of Honeoye Falls.
Niki’s journey to yoga began with her background in dance, which naturally drew her to the practice’s flow and movement. After first exploring yoga in 2001, she deepened her practice in 2006 while navigating health challenges, experiencing firsthand the benefits for both body and mind. In 2010, she completed her Vinyasa teacher training at Sonic Yoga in Manhattan and has been sharing her love of yoga with the Honeoye Falls community ever since.
Her classes blend graceful movement with mindful alignment, offering an inviting space to reconnect, restore, and start the day feeling balanced and energized.
🕙 10:00–10:45 AM
📍 Yoga Tent at Parcel 5 – Downtown Rochester (Exact location will be marked at the event)
🧘 Open to all levels of practice
🧺 BYOM – Bring Your Own Mat (Mats will not be provided)
To learn more about Niki and her classes, visit Yoga Love of Honeoye Falls.
As part of this year’s “Compassion in Action: Eat Plants! Save the Planet!” theme, we’re proud to feature the Rochester Vegan Entrepreneurs Panel—a conversation with local founders who are building businesses rooted in ethics, sustainability, and bold creativity.
These inspiring entrepreneurs are proof that plant-based innovation can drive not only delicious food but meaningful change. From reimagined comfort foods to guilt-free indulgences and small-batch vegan cheese and ferments, each panelist brings a unique voice to the growing movement for conscious business and compassionate living.
The panel will feature:

Founder of Soulistic Sweets, a beloved vegan bakery offering cruelty-free desserts made with love from the soul.


Owner of B+Healthy Fresh Food Market, a family-friendly spot for smoothies, juices, wraps, and salads, with vegan options.

Founder of Spirit & Abundance, with over 15 years experience crafting plant based cheese and ferments in the city of Rochester.

Moderator, Dan Schrack
Morning anchor at 13WHAM News and committed vegan with a passion for storytelling and community engagement.
🕞 3:30–4:30 PM
📍 Speaker Tent at Parcel 5 – Downtown Rochester
Come hear what drives these entrepreneurs, what they’ve learned along the way, and how they’re using their platforms to make plant-based living more accessible, joyful, and impactful.
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